J.J. Brand Management is a leader in operational brand management in Estonia. Our first office opened in Estonia in 1995, and since then we have developed an identity which have consolidated our business into a niche organization specializing in brand management, marketing and distribution for several highly esteemed brands on the Estonian market.

After the collapse of the Soviet Union our company was an early pioneer in importing products to an emerging market starving for innovative and internationally competitive products. In the early years the focus was exclusively targeted on developing our logistics operations. What we imported would sell, regardless of any marketing efforts. There were only two parameters; purchasing cost and sales income.

As the market evolved, competition became an increasing „problem” in the market, suddenly there was other competitors wanting a piece of the market. Today the market has changed, and you need to create a demand, before you can sell your products. This gradually forced us to develop a strong marketing organization within our company. Today we are a full service operational brand management company, delivering a turnkey solution for brands ready to enter the small Baltic market, from logistics, distribution, and marketing. In 2009 our company merged with P.G. Estonia Ltd. which strengthened our portfolio with the Danish Metropol clothing brands, launching a retail chain (brand stores) throughout the Baltic States. .


Margit Brandt, Copenhagen



  • J.J Europe SE Ltd. registers its shares on the Estonian OTC stock exchange, Eesti Värtpaberikeskus. The shares are listed as non-public and the shares are not floated for trading on the exchange.
    August 4, 2009

  • J.J. Europe SE Ltd. merges with P.G. Estonia CIS Ltd in order to strengthen our portfolio, consolidating the marketing skills of J.J. Brand Management and the logistics skills of P.G. Estonia CIS Ltd. into a streamline full service organization.
    July 24, 2009

  • J.J. Europe SE Ltd. increases its capital investment in S’NOB Baltics Ltd., to hold 30% of the shares in the company developing the S’NOB retail stores in the Baltic States.
    June 18, 2009

  • J.J. Europe launches distribution of the Margit Brandt clothing brand. brandt-design.dk
    April 11, 2009